Mattel’s Ever After

Ever After High is a franchise launched by Mattel in 2013. Founded in 1945, Mattel is one of the largest toy companies in the world, generating toy lines such as Barbie, Masters of the Universe, Polly Pocket, Hot Wheels, and Monster High. Ever After High is a sister world to Monster High. 

Here's an article in Publisher's Weekly about Shannon's involvement in Ever After High.